11.03
2020

Identifying Your Target Audience: Essential to Success in Business

Throughout the process of creating or selling a product, one common denominator remains when it comes to success: you need to have a clear understanding of whose problem you’re trying to solve.

In a broader sense, this means to define your audience. Products or services targeted at specific groups will always do better than those that aren’t, no matter what it is that’s being sold. So, with that being said, what’s the best way to go about defining your key audience? Follow these three strategies for a step in the right direction.

Look at who other similar products or services seem to be targeting.

Begin by investigating the most similar field to your product or service that’s currently available. The less saturated that field is, the better. However, if your idea does tend to fall in line within the realm of a specific industry housing many other existing businesses, there’s no need to panic. You’ll just need to see what ways your future competition is currently marketing its goods or services and try to deduce the specific audience they seem to be targeting.

Understand the market.

Is the industry you’re trying to break into well-developed or is it a niche, and is your business model scalable? These are things to consider when trying to get a decent look at the scope of your idea’s end goal. And, as mentioned in a previous post, the true key to success as far as giving the idea traction and taking it from just that (an idea) and refining it into a truly marketable solution is to pitch it on the basis of its problem-solving potential to your targeted audience.

Use analytics to back up your business strategies.

Once you’ve surveyed the field and done your research, track your analytics and sales to test your strategy’s effectiveness. If sales aren’t where they should be, it could very well be a matter of simply needing to tweak your definition of your target audience. Once you’ve continued adjusting the parameters of your target audience (particularly through social media marketing), it’ll become easier to identify trends in revenue, eventually allowing you to get to a point where you’ve truly nailed your core demographic.

At Actsoft, our solutions can help you track analytics on all the other aspects of your company, giving you more time to create, manage more efficiently, and drive revenue. As your idea begins to really resonate with your target audience, rely on our software for everything else to run an entirely data-backed business operation.

Have any questions on how Actsoft can help you?

Call (888) 732-6638 or Receive a Live Webinar

27.02
2020

The Importance of Networking for a Startup Business

Making connections via networking is a proven tactic for growing a business, especially when you’re just starting out. Whether it’s through an event such as a convention, or simply meeting other local entrepreneurs at a coworking space, networking can help accelerate the timeline of what you want your business to accomplish.

Here are three key ways that establishing a connections web early on can benefit your company:

Building an initial foundation

For service-based business models in particular, it’s more crucial than ever to use networking as a groundwork-laying tool. Perhaps there’s an area of your business you’re weaker at developing. There’s more than likely another professional you can meet in a networking session who is proficient in the skill you’re deficient at. Being able to connect and potentially reciprocate assistance to one another is just one of the many results that can come with building a foundation first to jumpstart your company.

Gradually scaling operations

As your network becomes more and more established, explore any connections that might warrant it for new leads, rather than just business partnerships. A popular concept in entrepreneurship is to hire your weakness as soon as you can afford to, and with an influx in leads and revenue over time, you’ll be able to do so. As revenue and connections continue to ascend, consistently add pieces to your team until you’ve built a cohesive unit that covers all your bases.

Learning from others’ mistakes along the way

Your product or service should be marketed strictly based on how it can solve the problems your target consumer regularly faces, whether they’re currently aware of them or not. Networking allows you to collaborate with others in your industry from a strategy perspective, especially in a startup incubator setting (if they aren’t direct competitors of yours, obviously). See firsthand more effectively what some of their strategies are, discuss what worked for them and what didn’t, and use your findings to try and collectively increase sales.

At Actsoft, our software solutions are crafted to provide businesses like yours with analytics that truly empower. Much like how networking can uncover additional information to help you run your business smarter, our digital tools provide robust data about how your workforce is operating in near real-time, enabling your team to create powerful new strategies for reduced costs and greater productivity.

Have any questions on how Actsoft can help you?

Call (888) 732-6638 or Receive a Live Webinar

 

18.02
2020

Recap: Actsoft’s Visit to the 2020 Synapse Summit

Last week, a few of our staff members were treated to an incredible experience, gaining the opportunity to attend the 2020 Synapse Summit at Amalie Arena in Tampa, Florida. As a convention for all things entrepreneurial and technological, the Synapse Summit gave our team the chance to take a couple of days to learn more about startup business and city development as a whole in the Tampa area.

Speakers at the event included Jeffrey Vinik, owner of the Tampa Bay Lightning, Sara Blakely, founder and CEO of Spanx, Jeff Hoffman, founder of Priceline.com, and Steven Currall, president and CEO of the University of South Florida, just to name a few. Each keynote brought a unique perspective to the table about scaling a company, personal growth, and the future of business. Separately from the main stage speakers, smaller breakout sessions took place, with industry experts offering discussions on topics ranging anywhere from trends in healthcare to new advances in military applications.

Out of all the valuable information the Actsoft team received at the Synapse Summit, one of the most crucial things we took away from the event was that the Tampa tech community is truly sprawling, and we’re so proud to be a part of it. Getting a chance to see where many of the industries our mobile workforce management solutions play in are headed was also immensely beneficial, as we plan to take our findings to the drawing board in an effort to continue pushing the boundaries of what our solutions can do.

The Synapse Summit reminded us as a company that the future is brighter than ever, not just for local developments in technology, but more specifically, the future landscape of software as a whole. We’ve returned from it inspired and rejuvenated, ready to provide an application that provides even more return on investment for your mobile workforce.

Have any questions on how Actsoft can help you?

Call (888) 732-6638 or Receive a Live Webinar