11.03
2020

Identifying Your Target Audience: Essential to Success in Business

Throughout the process of creating or selling a product, one common denominator remains when it comes to success: you need to have a clear understanding of whose problem you’re trying to solve.

In a broader sense, this means to define your audience. Products or services targeted at specific groups will always do better than those that aren’t, no matter what it is that’s being sold. So, with that being said, what’s the best way to go about defining your key audience? Follow these three strategies for a step in the right direction.

Look at who other similar products or services seem to be targeting.

Begin by investigating the most similar field to your product or service that’s currently available. The less saturated that field is, the better. However, if your idea does tend to fall in line within the realm of a specific industry housing many other existing businesses, there’s no need to panic. You’ll just need to see what ways your future competition is currently marketing its goods or services and try to deduce the specific audience they seem to be targeting.

Understand the market.

Is the industry you’re trying to break into well-developed or is it a niche, and is your business model scalable? These are things to consider when trying to get a decent look at the scope of your idea’s end goal. And, as mentioned in a previous post, the true key to success as far as giving the idea traction and taking it from just that (an idea) and refining it into a truly marketable solution is to pitch it on the basis of its problem-solving potential to your targeted audience.

Use analytics to back up your business strategies.

Once you’ve surveyed the field and done your research, track your analytics and sales to test your strategy’s effectiveness. If sales aren’t where they should be, it could very well be a matter of simply needing to tweak your definition of your target audience. Once you’ve continued adjusting the parameters of your target audience (particularly through social media marketing), it’ll become easier to identify trends in revenue, eventually allowing you to get to a point where you’ve truly nailed your core demographic.

At Actsoft, our solutions can help you track analytics on all the other aspects of your company, giving you more time to create, manage more efficiently, and drive revenue. As your idea begins to really resonate with your target audience, rely on our software for everything else to run an entirely data-backed business operation.

Have any questions on how Actsoft can help you?

Call (888) 732-6638 or Receive a Live Webinar

27.02
2019

6 Ways to Build a Successful Business

Contrary to popular belief, creating a successful business doesn’t happen overnight; it takes time and effort to build and then maintain success. In today’s business world, having time is a luxury that most people, including owners, don’t have. So how does a growing business thrive, survive, and become successful in a world where there’s so little time? Easy. Success is built over time. It may take a few years, or even a decade, to reach the pinnacle of successfulness, but it’s all worth it in the end. To succeed in business today, you need to be flexible, and have good planning and organizational skills. Many people start a business thinking that they’ll turn on their computers or open their doors and start making money, only to find it is much more difficult than they thought.

Here, six easy ways to help build the successful business that you’ve always wanted.

Understand your Brand
Know your brand more than your logo. By knowing your brand, you will know what you do and how you do it. You’ll even know what your customer interactions are like, and what type of information you should share on your social media channels. The concept of a brand extends far beyond just your company logo. It includes your business’s core values and every interaction you have with customers and suppliers. In effect, your brand creates and maintains your reputation and so reflects your customers’ experiences with your organization.

Stand Out
What makes you stand out from your competition? Standing out means that you have to find a different means to make your product more irresistible than your competitors. Once you figure out what sets your products apart from the competitors, weave your differentiators into your company’s marketing messages.

Marketing
Your marketing material should connect to the needs of your audience. You’ll want to develop and determine your niche, so that you can know who you are marketing to. It is critical that you know who your audience is so you can determine the best way to reach them. Some products and services are geared toward a wide audience, while others target a more specific market. You need to know as much about your audience as possible.

Have Great Products and Service
Word of mouth is often a great lead generator for getting more sales. Having top-notch products and services that people can talk about is a critical part of your brand. Refine your product, test it out, and then refine some more. Be sure to always put developing your product first, not the money.

Respond to Pain Points
Think about the struggles and challenges your customers face. Every successful business has products or services that respond to a customer’s biggest and most important needs. Our suite of solutions, for example, addresses the pain points of companies that manage mobile employees. We provide companies with the ability to send out recurring work orders, email notifications, manage timesheets, execute workflows, and much more. Since we know our customers, we’re able to build products that make it easy for them to manage their mobile employees. Make sure you know what problems your customers face most, so your products will be needed.

Communicating the Brand Values to Employees
Many companies fail to spread their brand’s way of thinking. The soul of the company may be totally clear to the founder, but that doesn’t mean it’s clear to the employees. Remember that your branding isn’t only for management, but everyone who is a part of the company should be able to understand and communicate the branding.

Have any questions on how Actsoft can help you?

Call (888) 732-6638 or Receive a Live Webinar

04.10
2018

Industry Spotlight: Actsoft Solutions in Professional Service

Conveying a brand of expertise is vital in the professional service industry. Professionalism must be marketed as an essential ingredient of business, particularly for companies that deal in realty, security, or insurance, as it fortifies trust, something that inevitably leads to customer loyalty.

Actsoft takes pride in developing solutions that help businesses enhance the efficiency and positive image of companies to consumers. Using our digital tools, send a message of professionalism every single time your organization interacts with clients, and organize your team’s processes with ease.

Enhancing your organization with Encore

Branding matters, regardless of what type of service your company provides. With Actsoft’s Encore solution, your professional service business can create a customized management application of its own, complete with personalized logos and hand-selected color combinations to match your company’s aesthetic. On the functionality side, Encore bridges the gaps between your remote employees’ mobile devices and your office’s desktop computers, connecting the field to headquarters seamlessly. Select only the features and modules that specifically fit your business’s needs, and direct your mobile workforce effortlessly.

Wireless Forms

With Wireless Forms, you can create custom digital versions of all of your company’s documents, and have remote employees fill them out using mobile devices. This feature simplifies the process of form completion through decision logic, which only presents relevant fields of the document to fill out, based on an employee’s previous answers. Form Workflows, a new addition to Wireless Forms also empowers your team to work together by letting specific users complete portions of a wireless form, and then send it electronically from one person to another until it’s finished. Save time, money, and resources using the power of this tool, while fostering the consistency of your brand as well.

Mobile Timekeeping

Fulfilling the needs of customers remains a high priority for any service-providing company. Mobile Timekeeping helps your remote staff reach clients quicker than ever, by allowing them to clock in directly from the field using a smartphone or tablet. Through accurate timesheets and shortened response times to customers, you can further standardize your company’s operations, help your team buy in even more to a culture of professionalism, and save money by reducing unnecessary overtime hours.

Call (888) 732-6638 or Receive a Live Webinar