11.03
2020

Identifying Your Target Audience: Essential to Success in Business

Throughout the process of creating or selling a product, one common denominator remains when it comes to success: you need to have a clear understanding of whose problem you’re trying to solve.

In a broader sense, this means to define your audience. Products or services targeted at specific groups will always do better than those that aren’t, no matter what it is that’s being sold. So, with that being said, what’s the best way to go about defining your key audience? Follow these three strategies for a step in the right direction.

Look at who other similar products or services seem to be targeting.

Begin by investigating the most similar field to your product or service that’s currently available. The less saturated that field is, the better. However, if your idea does tend to fall in line within the realm of a specific industry housing many other existing businesses, there’s no need to panic. You’ll just need to see what ways your future competition is currently marketing its goods or services and try to deduce the specific audience they seem to be targeting.

Understand the market.

Is the industry you’re trying to break into well-developed or is it a niche, and is your business model scalable? These are things to consider when trying to get a decent look at the scope of your idea’s end goal. And, as mentioned in a previous post, the true key to success as far as giving the idea traction and taking it from just that (an idea) and refining it into a truly marketable solution is to pitch it on the basis of its problem-solving potential to your targeted audience.

Use analytics to back up your business strategies.

Once you’ve surveyed the field and done your research, track your analytics and sales to test your strategy’s effectiveness. If sales aren’t where they should be, it could very well be a matter of simply needing to tweak your definition of your target audience. Once you’ve continued adjusting the parameters of your target audience (particularly through social media marketing), it’ll become easier to identify trends in revenue, eventually allowing you to get to a point where you’ve truly nailed your core demographic.

At Actsoft, our solutions can help you track analytics on all the other aspects of your company, giving you more time to create, manage more efficiently, and drive revenue. As your idea begins to really resonate with your target audience, rely on our software for everything else to run an entirely data-backed business operation.

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03.03
2020

Ways to Save with Encore’s Wireless Forms Feature

Wireless Forms on Encore provides a variety of ways for your company to spend less. With a suite of tools built in to make data collection more dynamic, faster, and completely digital, enjoy the savings that Wireless Forms can provide to your team through benefits like these:

Reduced paper costs

Use Wireless Forms to reduce the amount of money you spend on paper annually. In addition to eliminating nearly all of your paperwork expenses (between processing and order purchasing), you’re also able to access data collected from the field nearly instantly, as it’s securely stored with the Encore application.

Saved time

Faster data reception means more time for tending to customer needs. Unlike paper documents that require manual delivery, digital documents can be sent directly from the field to the office, drastically reducing the amount of time it takes to both bill for and record completed jobs. Plus, capture photos, calculate expenses, scan barcodes, register signatures, and more, all directly through custom-built forms that make data processing even faster and more dynamic.

Less errors

Whether it’s a computing-based error or an instance of illegible handwriting, mistakes associated with manual data entry can prove to be quite costly, as they often add unnecessary time to the submission process. In response, we’ve designed our Wireless Forms feature to make everything easier for your workforce to understand. Cut down on wasted time by automatically calculating totals within your forms and use keyboard-enabled data entry to reduce your team’s number of documents that are hard to read.

Better procedures with Form Workflows*

In addition to helping your workforce collaborate better, Form Workflows on Wireless Forms lets one of your employees automatically reroute a purchasing order to the handset of a manager for approval or denial. In performing this function, your team can reduce miscommunications and help ensure that any proposed expenses are properly vetted by those with decision-making power first.

These are just a few of the key ways that Encore’s Wireless Forms feature can make your organization smarter, faster, and more resourceful. Schedule a demo with one of our solutions experts today to gain a firsthand experience of how this tool can revolutionize the ways you may currently be doing business.

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27.02
2020

The Importance of Networking for a Startup Business

Making connections via networking is a proven tactic for growing a business, especially when you’re just starting out. Whether it’s through an event such as a convention, or simply meeting other local entrepreneurs at a coworking space, networking can help accelerate the timeline of what you want your business to accomplish.

Here are three key ways that establishing a connections web early on can benefit your company:

Building an initial foundation

For service-based business models in particular, it’s more crucial than ever to use networking as a groundwork-laying tool. Perhaps there’s an area of your business you’re weaker at developing. There’s more than likely another professional you can meet in a networking session who is proficient in the skill you’re deficient at. Being able to connect and potentially reciprocate assistance to one another is just one of the many results that can come with building a foundation first to jumpstart your company.

Gradually scaling operations

As your network becomes more and more established, explore any connections that might warrant it for new leads, rather than just business partnerships. A popular concept in entrepreneurship is to hire your weakness as soon as you can afford to, and with an influx in leads and revenue over time, you’ll be able to do so. As revenue and connections continue to ascend, consistently add pieces to your team until you’ve built a cohesive unit that covers all your bases.

Learning from others’ mistakes along the way

Your product or service should be marketed strictly based on how it can solve the problems your target consumer regularly faces, whether they’re currently aware of them or not. Networking allows you to collaborate with others in your industry from a strategy perspective, especially in a startup incubator setting (if they aren’t direct competitors of yours, obviously). See firsthand more effectively what some of their strategies are, discuss what worked for them and what didn’t, and use your findings to try and collectively increase sales.

At Actsoft, our software solutions are crafted to provide businesses like yours with analytics that truly empower. Much like how networking can uncover additional information to help you run your business smarter, our digital tools provide robust data about how your workforce is operating in near real-time, enabling your team to create powerful new strategies for reduced costs and greater productivity.

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18.02
2020

Recap: Actsoft’s Visit to the 2020 Synapse Summit

Last week, a few of our staff members were treated to an incredible experience, gaining the opportunity to attend the 2020 Synapse Summit at Amalie Arena in Tampa, Florida. As a convention for all things entrepreneurial and technological, the Synapse Summit gave our team the chance to take a couple of days to learn more about startup business and city development as a whole in the Tampa area.

Speakers at the event included Jeffrey Vinik, owner of the Tampa Bay Lightning, Sara Blakely, founder and CEO of Spanx, Jeff Hoffman, founder of Priceline.com, and Steven Currall, president and CEO of the University of South Florida, just to name a few. Each keynote brought a unique perspective to the table about scaling a company, personal growth, and the future of business. Separately from the main stage speakers, smaller breakout sessions took place, with industry experts offering discussions on topics ranging anywhere from trends in healthcare to new advances in military applications.

Out of all the valuable information the Actsoft team received at the Synapse Summit, one of the most crucial things we took away from the event was that the Tampa tech community is truly sprawling, and we’re so proud to be a part of it. Getting a chance to see where many of the industries our mobile workforce management solutions play in are headed was also immensely beneficial, as we plan to take our findings to the drawing board in an effort to continue pushing the boundaries of what our solutions can do.

The Synapse Summit reminded us as a company that the future is brighter than ever, not just for local developments in technology, but more specifically, the future landscape of software as a whole. We’ve returned from it inspired and rejuvenated, ready to provide an application that provides even more return on investment for your mobile workforce.

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24.01
2020

Recap: Actsoft at Geotab Connect 2020

As you may know, last week we had the opportunity to be a part of this year’s Geotab Connect event. Hosted in San Diego, the event brought together fleet industry experts and leaders to share their knowledge, demonstrate their services, and give insight into the future of fleet. For us at Actsoft, in addition to being a major platform to showcase our solution, it also gave us myriad opportunities to learn even more about, and connect with, our newest partner, Geotab. I took some time to sit down with some members of the team that attended the event to learn more about their takeaway.

The event, which kicked off last Tuesday, included a three-person fireside chat. One of the panelists was our very own CEO, Tom Mitchell. During the discussion, Mitchell, along with Geotab’s Neil Cawse and Lytx’s Brandon Nixon, discussed a variety of topics, including the future of AI in fleet telematics, integration between multiple telematics solutions, the yet-to-be-seen impact of 5G, and electric vehicles’ role in the future of fleet.

The most exciting avenue for Mitchell, however, was one that explored further potential mutual benefits between Geotab and Actsoft’s partnership, especially in light of some news that Geotab revealed during the conference. “Geotab is monstrous,” Mitchell said. “They just surpassed two million subscribers. They have their hands in a ton of different things.”

Geotab already dominates the fleet-tracking space. With their massive customer base and the technology packed into their GO devices, they’re able to deliver all the information fleet operators need to know about how their vehicles are functioning and how they’re being treated. But as Mitchell pointed out, when companies that excel in their individual fields join forces, it results in a better, all-encompassing package. “You can’t go out there and find a single-source solution.”

Andrew Velker, Executive Vice President of Sales at Actsoft, seconded this notion. “There are very few companies that tell the full story like Geotab,” he told me. “We take it outside the vehicle.” This further demonstrates the importance of combining efforts. Rather than one company attempting to do everything, multiple can work together and excel in their areas of expertise, offering customers a much more robust solutions package.

And if the crowds at our booth were any indication, fleet operators agree. “I couldn’t believe the number of people swarming at our booth,” Mitchell said.

Connect 2020 not only gave us an opportunity to further strengthen our partnership with Geotab, but also to begin a dialogue with other companies we might work with. “[The event] was about strengthening our relationship with Geotab and creating different partnerships, all centered around Geotab,” said Kevin Thigpen, Chief Operating Officer at Actsoft. “It was focused on domestic and international partnership potential. I met a lot of different groups at one event, making it a cost-effective and efficient solution.”

Getting so much face time with various representatives from Geotab — there were at least 300 employees in attendance — was another huge win, in particular for Trent Cherin, Vice President of Global Strategic Alliances at Actsoft. Having that in-person interaction was a great opportunity to discuss the future of Actsoft and Geotab’s partnership, such as the integration of the platforms. “We want to provide different functionality from within the Geotab platform,” Cherin explained, “to give existing Geotab customers the same look and feel they’re used to, but with new information.”

The event also gave us the opportunity to seek out new potential resellers for our Encore solution. Rod Shaddeau, Actsoft’s Indirect Reseller Channel Manager, said of the event: “We met with more than 20 Geotab resellers. I have a ton of follow-up with these 20-plus [individuals].” (Note: Visit our Resellers page if you’d like more information on how you can become an Encore reseller.)

One common takeaway that everyone in attendance was in agreement about was: Big data is the next big thing. “Geotab is huge into big data and AI,” Mitchell said. “I see us doing more with the data we are collecting.”

Thigpen agreed, saying, “I see us further integrating our platform and data with Geotab and leveraging new APIs to integrate with big data. We’ll change the conversation we have with our customers. We’ll be able to pull data from multiple sources to help customers better understand their businesses through trends and predictive analysis. [Through this,] you change the paradigm of your relationship.”

“How does a company differentiate itself?” Velker posed. “More data and better technology. They’ll rise above other companies not doing that because they’re stuck in the past.” He echoed Thigpen’s sentiments, saying we’ll be able to use all of this data to help make companies smarter and paint a clearer picture so they’re better equipped to make decisions on the fly.

Suffice it to say, Geotab Connect 2020 was an exciting event for us, one rife with ample opportunities to grow and collaborate with Geotab and its ever-growing family of resellers and customers. We’re excited about what the future holds and how this partnership will continue to flourish and help us provide our own customers with even more enhanced solutions.

Have any questions on how Actsoft can help you?

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17.12
2019

Season’s Greetings From Actsoft and Our New Corporate Vision

The prosperity of our customers and business partners remains our highest priority here at Actsoft. This holiday season, we’d like to take a moment to thank each and every business we’ve had the chance to work with over the course of the past year, as well as restate our commitment to their successes both now and in the future.

We typically take this time of year to reflect on all of the efforts we’ve made in working on our solutions, individual customer experiences, and processes over the past few quarters to ensure they remained as positive as possible. Seeing what was most effective and striving to fill next year with even more of those moments is a key principle for our team. It’s also an exciting time for us during the holiday season because of our return to the drawing board, as we begin to conceptualize future enhancements to our mobile resource management applications.

Heading into 2020, we’re looking to collect even more crucial feedback from our customers and design software to match it, providing businesses with even more tools that they can use to gain an edge in their respective markets. We’ve also worked hard to compose a new vision statement for 2020 that speaks more directly to our recently refined corporate focus, development strategy, and dedication to customer success.

Our vision:

We foster lasting relationships, empowering the Actsoft community with creative business solutions that promote a more prosperous and productive economy.

Now that we’re equipped with a new vision statement, Actsoft’s overall business philosophy is more effectively aligned with the needs of the customer and partner relationships we service on a daily basis. Our unwavering commitment to helping your team achieve its maximum potential remains as strong as ever heading into the new decade.

May your workforce be filled with success this season and into the future!

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10.12
2019

Actsoft’s Strategic Partnerships

At Actsoft, we take pride in the strategic partnerships we’ve forged with many other industry leaders over the years. They’ve allowed us to construct better avenues to support our dedicated customers, establishing a variety of solutions options that can fulfill the needs of virtually any workforce.

We partner with makers of hardware and additional software solutions alike to bring your team all the tools it needs for increased efficiency, productivity, and savings. The returns our solutions can provide to your business are even more powerful once paired with the additional resources each of our alliances actively offer.

See our list of strategic partners here and what each can do to help your organization flourish.

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22.11
2019

Actsoft at Geotab Connect 2020

Earlier this year, we announced our partnership with Geotab, the leader in fleet-tracking telematics. As partners with Geotab, we’re able to deliver to our customers a truly robust mobile management package of solutions that keeps management in the loop regarding the whereabouts and statuses of remote employees, whether they’re in the field or on the road.

We’re excited to be working with a company that has such a storied history of progressive technological innovations, and we’re looking forward to our first major event with them. Geotab Connect is an annual event that will be taking place January 13–16, 2020, at the San Diego Convention Center.

At Geotab Connect 2020, industry leaders will be gathered to discuss the latest in fleet technology, including the advancements that have been made over the years, as well as what we can expect in the coming years. It promises to be a truly exciting few days that are sure to instill a spirit of inspiration to those who attend.

For our part, you’ll be able to hear from our CEO, Tom Mitchell, as part of the CEO Fireside Chat that takes place January 14 at 4 p.m. Be sure to stop by to hear what insights our leader has on the industry and our role in helping to shape its future.

Also in attendance will be Andrew Velker, executive vice president of sales, and Drew Bickers, vice president of sales. They’ll be discussing our solutions and how they can drive success for both existing and new businesses, helping to differentiate Geotab in the marketplace.

For more information about the event and to register, visit the Geotab Connect 2020 website. We’re looking forward to meeting you there and discussing all that we, in partnership with Geotab, can do to help drive your business into the future.

Have any questions on how Actsoft can help you?

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22.11
2019

Using Actsoft Solutions to Sustain Your Business

Reliability is a big part of what we develop our applications for at Actsoft. We place a heavy emphasis on making our solutions ultra-dependable in order to help your business ingrain every feature of them into routine operations for consistent, sustained support that continues to elevate the power of your workforce.

Versatility is another philosophy we’ve made essential to the design process of our solutions. For our customers, having a single application to address many of the challenges associated with managing mobile employees, assets, and vehicles is critically important. Michael Courter, Actsoft’s vice president of product management, knows the value of consolidation and adaptability as two essential traits for our software, and he’s continuously learning about new ways in which they’re improving processes for our clients.

“One of my favorite things to do is to go out and visit with customers. It’s important to see how they are using the product and gain feedback on how we can make things even better,” said Courter. “As part of this, it’s always amazing to see how leveraging Actsoft solutions has made an impact on so many businesses. From using forms to capture information, leveraging GPS Tracking and Job Dispatching to save time and money, or using geofence alerts or other methods of communication throughout the software, companies have transformed how they do business.”

Courter believes in the power of what Actsoft solutions can do for organizations of any size. Through systems integration that provides adaptability to workforces, as well as a suite of features to streamline communication, our products bring dispersed staff closer together and reduce gaps in their teams’ productivity, efficiency, and transparency.

“Implementing technology that connects the office to the field not only saves our customers money,” Courter said. “It also continues to help them truly provide better service in order to gain and retain more of their own customer base.”

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15.11
2019

Tips for Driving Safer This Winter

As the year moves forward and winter approaches and the mercury continues to drop, driving conditions can start to become more precarious than usual, particularly when snow falls or when freezing temperatures create icy conditions after even the lightest of rainfalls. Last year, we shared some great tips that you and your drivers should keep top of mind when getting behind the wheel in these frigid months. But, as with anything, there is always more that you can do to improve, so we want to share some additional tips to help keep everyone safer while on the road this winter.

Drive slower.
This may seem obvious, but anyone that has experience driving knows that not everyone drives cautiously during inclement weather or road conditions. So it’s important to be extra careful while they’re driving, both to keep your own vehicle in control and to be better positioned to react to other reckless drivers.

Be mindful of tire spray.
When driving on a particularly precipitous day, take a look at the amount of water spraying off the tires of other vehicles’ on the road. When there’s a lot of water coming off, you know you’re dealing with a wet road, obviously. But, if the spray begins to lessen — and it’s clear the road hasn’t dried completely — you’re facing freezing conditions, so be extra cautious.

Turn into a skid.
If your vehicle starts to skid, your initial reaction may be to turn the wheel in the opposite direction in order to compensate. But in reality, you’re better off turning into the skid, as it lets you maintain more control of your vehicle.

Prepare a winter driving kit.
What exactly is a winter driving kit? In the event of a breakdown that leaves you stranded, you want to make sure to have the proper tools that can either facilitate a fix on your own, or that can keep you safe while waiting for help to arrive. Your kit should include items such as extra clothing (gloves, rain gear, additional layers), a blanket, a flashlight with batteries, non-perishable food, water bottles, a bag of sand and/or salt, a shovel, an ice scraper, tire chains, and a cell phone charger. Basically, anything that you might need to weather a storm in a broken-down vehicle, or to help get you out of a sticky situation.

Don’t be afraid to pull over.
Yes, you might be on a tight schedule, but under no circumstances should you risk your safety, or the safety of those around you, by continuing to drive in treacherous conditions. If you find yourself caught in the onslaught of a storm, pull over until driving conditions improve. You’re better off arriving late than not arriving at all.

In the event of an emergency …
If you find yourself broken down on the side of the road, particularly during a storm, try your best to remain calm. Minimize the amount of time you spend outside of the vehicle, particularly if rectifying the situation is beyond your control. It’s safer for you to stay inside your vehicle, with the hazard lights turned on, until help arrives.

Some of these tips may seem obvious to more experienced drivers, but no matter how long you’ve been behind the wheel, they merit repeating at the approach of every winter season. When it comes to driver safety, you can never be too careful.

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