Why Telematics Is More Than a Buzzword
Now that we have all this information at our fingertips — from GPS positioning and driver behavior, to consumer trends and asset locations, what do we do with it? For the last few decades, we’ve gotten ever more sophisticated at collecting and tracking data, but the latest goal is developing systems to act on that information in a meaningful and valuable way.
This is precisely why the notion of telematics is not just a passing blip in the Twittersphere or in techy magazines. Telematics, which integrates information with telecommunications, is now ubiquitous in the M2M industry, including GPS technology and even satellite radio.
In the past, one of the major concerns for many companies was not only having all this information, but also multiple platforms from which to assimilate and act upon it. In short, it seemed less of an advantage and more of a headache, so there’s been a huge push for single-management platforms for multiple tasks, such as dispatching and route optimization — a single control panel to rule them all.
So companies, like Actsoft, are at the forefront of this industry by offering a wide range of telematics services to solve multiple problems through a single interface. By consolidating data from multiple touch points into a single stream, information has the potential to become richer, and patterns even more apparent. Once you have this piece of the puzzle in place, the fun begins: What do you do with all this information?
Because the impressive ROI of telematics-enabled services has been proven for years, more companies who depend on a wide variety of M2M operations – from asset locating devices to cloud-based wireless forms — want to know how they can add even more value to existing software. We offer an effective and full-scope suite of M2M, integrated mobile solutions that work in tandem with third-party clients, creating specialized, unique uses. This type of customization is becoming more popular in the telematics world as the data that’s meaningful to one company may not be to another. An example would be adapting an asset-protection device, meant to prevent theft of heavy machinery, by sending alerts to a marketing research situation where two items are being A/B tested. The researcher would know which item is picked up more, moved, and inspected. This stream of data could also be integrated with information from other telematics solutions such as wireless forms in understanding how many forms are filled out in relation to how often a product was moved and so on.
The data insights are limitless and as technology advances more rapidly, these solutions become surprisingly affordable — so much so that it becomes costly not to have them.
Whatever the trends are in today’s more complex world of systems and analysis, one thing is for certain: Having even a base level telematics-meets-big-data software solution will be the norm from which every competitive business will be operating. What you do with the information is another system altogether.