08.13
2019

What a Company Mission Statement Should Accomplish

As we’ve discussed in previous posts, effective communication is essential to success in the world of business. How your message comes across to both prospective customers and your internal team alike matters, and perhaps one of the best ways to send a powerful and meaningful one to all is through a thoughtful mission statement that sticks. Your organization’s mission statement should:

Unite the company toward a common goal

One crucial benefit of a good mission statement is its ability to get everyone on the same page internally. The primary purpose of your organization should be carefully reflected in the diction used within the statement, and it should also be readily available to employees, especially those who interact with customers on a daily basis. Another important thing to do is to welcome feedback from all of your staff regarding the message. This helps to ensure that everyone is onboard, ready to start collectively moving in the direction that company leadership has outlined. Requesting input can even foster more effective collaboration amongst your personnel once the statement’s concept has been established.

Provide an accurate, professional description of your corporate identity to customers

Start with an identification process that considers everything your organization does, and then try to whittle it down into a few simple statements. What is your corporate identity? Asking this question first can help your team pinpoint the sheer scope of everything your company hopes to provide to its customers, and then find greater clarity when going about formulating the best way to convey that to them.

Express the values that your organization upholds in a concise but powerful manner

Above anything else, make sure your team’s mission statement encompasses your business’s key principles and ethics points. However, try to keep brevity and consistency in mind when beginning to compose the statement, especially when including your company’s values. Too many words or unrelated ideas can be confusing, defeating the purpose of having a mission statement in the first place. Lastly, verify that the message passes compliance with any and all branding guidelines as a final litmus test before publishing. With these tips in mind, feel free to craft a renewed mission statement that offers a fresh new perspective and refocused company vision for your team heading into the second half of the year.

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06.18
2019

Ways to Enhance Your Company’s Brand

One of the most effective ways to increase customer loyalty is to focus on enhancing your organization’s brand. However, developing a powerful name in your respective market can be challenging to do when you’re just starting out, and even once your company has achieved this, it’s still a constant process to maintain.

Every aspect of your business should be optimized to help you effectively address the needs of your customers. Here are a few tips to help your company do just that, and craft a sterling brand at the same time.

Redefine your company’s mission

If it’s been a while since your organization has realigned its focus and business strategy, you may want to think about giving it some attention. As the market is constantly changing, it’s important to take note of any changes in interest by your target customer base, and tailor your business practices to meet their new needs. Redefining goals also helps to unify your team and give them a clearer understanding of what new strategies they can implement to better address customer requests.

Focus on timely and attentive customer care

Build a brand backed by an excellent reputation to foster repeat business. Delivering timely, attentive service remains one of the best ways to retain customer loyalty, garner new opportunities, and build up a quality standing in the market, so make sure that the positive experiences of your clientele are highly emphasized. Highlighting these will allow your company to generate a brand that has the wellbeing of customers as its top priority.

Consider a brand makeover

If your business’s logos, color schemes, or overall visual representations to customers are outdated, you could be falling behind your competition. Brand makeovers serve as adaptations to the marketplace of the 21st century; stay relevant by ensuring that your organization’s appearance reflects both modernity and reliability to its prospective customers.

Just like these tips can help you enhance your company’s brand, Actsoft solutions can assist your organization with increasing its performance. You can even customize your Actsoft application to include attributes of your brand such as updated logos and color palettes to truly drive home your message. Use our solutions today to improve punctuality, efficiency, and productivity across your entire workforce, boosting the potency of your brand in the process.

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10.30
2018

How Inefficient Quarterback Play is Similar to Poor Management

Quarterback is far and away the most important role one could have in the game of football, and it’s arguably the most essential position in all of sports. No matter what a football team’s offense does, nearly everything is channeled through its quarterback orchestrating efficiency on a routine basis. Elite signal callers are experts at managing multiple responsibilities when directing scoring drives, and tend to make their best plays during high-pressure situations, while thousands spectate.

Generational talents at quarterback, like the Green Bay Packers’ Aaron Rodgers, can make up for personnel deficiencies on their team by elevating the effectiveness of players around them, and using an extensive knowledge of various pre-snap coverages to audible out of bad plays before they even have a chance to develop. They’re more than capable of putting their team on their back and carrying it to victory during less-than-ideal situations, especially whenever not a lot of extra help is available.

In addition to being tasked with directing excellent passing attacks, NFL quarterbacks are typically anointed as the faces of billion-dollar franchises, entities that are just as much businesses as they are ball clubs. Signal callers at the professional level become highly marketed for jersey sales, advertisements, and other forms of revenue streams. Quarterbacks that struggle at the professional level, however, often times cripple their team by negating effective drives with costly turnovers, and it’s no secret why when they don’t receive nearly the same kinds of lucrative contracts and endorsement deals that the superstars do. The game and position is constantly changing, but one thing will always remain essential: a need for long-term efficiency.

In this respect, running a business is in a lot of ways similar to quarterbacking an NFL team. Without a foundation of efficient, low-mistake management, today’s companies aren’t able to sustain success. The same goes for any NFL offense that’s under the guidance of a franchise gunslinger.

The best NFL quarterbacks are proficient at making adjustments, based on what they’re seeing from an opposing defense in near real-time. Much like managing a company with mobile employees, good quarterbacks are also versatile leaders through efficient communication with their team members. Features of Actsoft solutions such as Dispatching help businesses communicate better on the fly, and relay important updates or changes in workflows to mobile employees quickly.

In recent years, most NFL teams are relying on a throw-first offensive strategy, which enhances the importance of having a competent player under center even more. Learn how Actsoft solutions can help you better quarterback your team, and build a more productive, versatile, and efficiently-managed business today.

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10.02
2018

Industry Spotlight: Actsoft Solutions in Field Service

Whether your field service business deals in machinery installation, commercial repair work, landscaping, or industrial servicing, the need for efficiency persists. And as employees of field service-based companies are typically supplied with tasks located away from the office, transparency between company headquarters and remote work zones is key to a job well done.

At Actsoft, we know the inconveniences that can be posed from the burden of having to manage a mobile workforce, and the diversity of the field service industry makes it a perfect fit with the power of our versatile solutions. Here’s a few of the ways that our software is able to bring extra efficiency, sharpened communication, and greater modernity to your workforce’s operations.

Staying connected

Directing in near real-time is simpler than ever with Actsoft’s solutions. Your field technicians can remain connected to headquartered administrators by using GPS Tracking, Messaging, and Job Dispatching to facilitate better communications channels, and make adjustments on the fly. Quickly disseminating directives out to your team’s various components also becomes a much easier process, once the power of mobile technology has been tapped into. Our solutions excel at integrating smartphones and tablets with the desktop computers at your home office, tying everything together digitally.

Increasing efficiency

If your field service company was given a tool for reducing wasted time, improving productivity, and holding employees more accountable all in one, what more could it accomplish? Using the features of our software packages, feel free to save your business more money and resources. Unnecessary trips to the office can be trimmed down with Timekeeping, as staff can clock in and out remotely via mobile devices. Give back more time for your employees to tend to the needs of customers in the field, and make the most out of every work day by enhancing your team’s productivity.

Powering workforces

The future landscape for mobile workforces includes an increasing reliance on technology to streamline operations. Teams that are managed using the latest in business-enhancing solutions are poised for success, savings, and tighter coordination. Let’s get to work on making your business thrive, with the capabilities of our unparalleled solutions supporting it the entire way forward.

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