08.13
2019

What a Company Mission Statement Should Accomplish

As we’ve discussed in previous posts, effective communication is essential to success in the world of business. How your message comes across to both prospective customers and your internal team alike matters, and perhaps one of the best ways to send a powerful and meaningful one to all is through a thoughtful mission statement that sticks. Your organization’s mission statement should:

Unite the company toward a common goal

One crucial benefit of a good mission statement is its ability to get everyone on the same page internally. The primary purpose of your organization should be carefully reflected in the diction used within the statement, and it should also be readily available to employees, especially those who interact with customers on a daily basis. Another important thing to do is to welcome feedback from all of your staff regarding the message. This helps to ensure that everyone is onboard, ready to start collectively moving in the direction that company leadership has outlined. Requesting input can even foster more effective collaboration amongst your personnel once the statement’s concept has been established.

Provide an accurate, professional description of your corporate identity to customers

Start with an identification process that considers everything your organization does, and then try to whittle it down into a few simple statements. What is your corporate identity? Asking this question first can help your team pinpoint the sheer scope of everything your company hopes to provide to its customers, and then find greater clarity when going about formulating the best way to convey that to them.

Express the values that your organization upholds in a concise but powerful manner

Above anything else, make sure your team’s mission statement encompasses your business’s key principles and ethics points. However, try to keep brevity and consistency in mind when beginning to compose the statement, especially when including your company’s values. Too many words or unrelated ideas can be confusing, defeating the purpose of having a mission statement in the first place. Lastly, verify that the message passes compliance with any and all branding guidelines as a final litmus test before publishing. With these tips in mind, feel free to craft a renewed mission statement that offers a fresh new perspective and refocused company vision for your team heading into the second half of the year.

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06.18
2019

Ways to Enhance Your Company’s Brand

One of the most effective ways to increase customer loyalty is to focus on enhancing your organization’s brand. However, developing a powerful name in your respective market can be challenging to do when you’re just starting out, and even once your company has achieved this, it’s still a constant process to maintain.

Every aspect of your business should be optimized to help you effectively address the needs of your customers. Here are a few tips to help your company do just that, and craft a sterling brand at the same time.

Redefine your company’s mission

If it’s been a while since your organization has realigned its focus and business strategy, you may want to think about giving it some attention. As the market is constantly changing, it’s important to take note of any changes in interest by your target customer base, and tailor your business practices to meet their new needs. Redefining goals also helps to unify your team and give them a clearer understanding of what new strategies they can implement to better address customer requests.

Focus on timely and attentive customer care

Build a brand backed by an excellent reputation to foster repeat business. Delivering timely, attentive service remains one of the best ways to retain customer loyalty, garner new opportunities, and build up a quality standing in the market, so make sure that the positive experiences of your clientele are highly emphasized. Highlighting these will allow your company to generate a brand that has the wellbeing of customers as its top priority.

Consider a brand makeover

If your business’s logos, color schemes, or overall visual representations to customers are outdated, you could be falling behind your competition. Brand makeovers serve as adaptations to the marketplace of the 21st century; stay relevant by ensuring that your organization’s appearance reflects both modernity and reliability to its prospective customers.

Just like these tips can help you enhance your company’s brand, Actsoft solutions can assist your organization with increasing its performance. You can even customize your Actsoft application to include attributes of your brand such as updated logos and color palettes to truly drive home your message. Use our solutions today to improve punctuality, efficiency, and productivity across your entire workforce, boosting the potency of your brand in the process.

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09.18
2018

Industry Spotlight: Actsoft Solutions in Utilities

Utility companies are able to use a variety of Actsoft solutions to streamline their workflows, and ensure that they’re getting the most out of everyday operations. Businesses dealing in water, HVAC servicing, electrical repair, and plumbing almost exclusively conduct daily work at remote locations, which can open up a world of possibilities for breaks in connectivity to occur. The reliability of a business solution then becomes vital, if management teams are to establish and maintain solid communication with their mobile technicians.

Features of Actsoft solutions like GPS Tracking, Dispatching, and Wireless Forms are all readily applicable to the utilities industry, collectively providing extra efficiency to daily operations. Here’s how utilities businesses can benefit from these particular tools:

GPS Tracking

With GPS Tracking, utilities companies can know the near real-time positions of their scattered employees on the fly. This feature is a versatile one that functions seamlessly with other Actsoft tools, leaving workforces more equipped than ever to handle the unexpected. GPS monitoring of employees, fleet vehicles, and assets can enhance safety for workers, better safeguard business equipment, and make team coordination a breeze to sustain.

Dispatching

This feature enables businesses to redirect their field techs to new job locations on the fly via electronic communication. Managers can perceive the locations of their organization’s mobile employees in near real-time, and identify the closest available staff members to new work sites.

Quick response times to critical situations like pipe breaks, electrical failures, and water stoppages are integral to providing the best possible service to your customers. If your company was equipped with a solution for helping staff identify and reach new jobs as efficiently as possible, what more could it accomplish?

Wireless Forms

Receiving vital paperwork back from the field in a timely manner is another pain point for many organizations, as it’s often times impractical and costly to deal with. For companies that choose to use Actsoft’s Wireless Forms solution, however, documentation is kept streamlined via the power of digital systems. Employees of utilities companies can fill out custom work orders and billing documents from the convenience of mobile devices, saving time, money, and resources daily.

Have any questions on how Actsoft can help you?

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