08.13
2019

What a Company Mission Statement Should Accomplish

As we’ve discussed in previous posts, effective communication is essential to success in the world of business. How your message comes across to both prospective customers and your internal team alike matters, and perhaps one of the best ways to send a powerful and meaningful one to all is through a thoughtful mission statement that sticks. Your organization’s mission statement should:

Unite the company toward a common goal

One crucial benefit of a good mission statement is its ability to get everyone on the same page internally. The primary purpose of your organization should be carefully reflected in the diction used within the statement, and it should also be readily available to employees, especially those who interact with customers on a daily basis. Another important thing to do is to welcome feedback from all of your staff regarding the message. This helps to ensure that everyone is onboard, ready to start collectively moving in the direction that company leadership has outlined. Requesting input can even foster more effective collaboration amongst your personnel once the statement’s concept has been established.

Provide an accurate, professional description of your corporate identity to customers

Start with an identification process that considers everything your organization does, and then try to whittle it down into a few simple statements. What is your corporate identity? Asking this question first can help your team pinpoint the sheer scope of everything your company hopes to provide to its customers, and then find greater clarity when going about formulating the best way to convey that to them.

Express the values that your organization upholds in a concise but powerful manner

Above anything else, make sure your team’s mission statement encompasses your business’s key principles and ethics points. However, try to keep brevity and consistency in mind when beginning to compose the statement, especially when including your company’s values. Too many words or unrelated ideas can be confusing, defeating the purpose of having a mission statement in the first place. Lastly, verify that the message passes compliance with any and all branding guidelines as a final litmus test before publishing. With these tips in mind, feel free to craft a renewed mission statement that offers a fresh new perspective and refocused company vision for your team heading into the second half of the year.

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01.08
2019

Corporate Growth and Motivating Employees

As any corporation experiences growth, the need to cultivate new leaders within it will naturally exist. For many employees, the prospect of eventually rising to a management role is something that they strive for, and if your organization is continuing to expand, there’s nothing but positive trajectory for everyone.

With corporate growth, however, comes the need to develop the skills of staff. Over time, the valuable traits that each of your employees bring to the table for your business’s success should be identified, refined, and highlighted. Effective management starts with empowering those around you, and routinely motivating them through the progression of their abilities.

If there’s potential for growth within your company, better candidates may be more enticed to take open positions, allowing you to hire only the most impactful people. Individuals that truly make a difference for your organization typically all have strong work ethics, and new positions created during times of expansion can help to put in place additional structure for your organization.

By using Actsoft solutions to help your team flourish, you can provide your employees with clearer paths to success. Features of our digital products like GPS Tracking, Dispatching, and Wireless Forms all continue to play an active role in helping countless businesses reduce the costs of their operations, and maintain higher standards of efficiency. As any company’s bottom line must be in good standing before more employees can be brought on, our solutions can help to increase workforce productivity and efficiency, saving additional funds. New hiring is a huge benefit, and a great sign that growth is occurring. It also leaves room for tenured staff to potentially achieve positions of leadership.

If staff feel empowered to ascend in their careers, the ramifications for your business are huge. Employee productivity as a whole can increase, and you’ll be able to continue effectively growing your company. To gain a better handle on growth, bring down operational costs, and make promoting your team members easier, allow Actsoft’s suite of applications to help.

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Call (888) 732-6638 or Receive a Live Webinar