08.13
2019

What a Company Mission Statement Should Accomplish

As we’ve discussed in previous posts, effective communication is essential to success in the world of business. How your message comes across to both prospective customers and your internal team alike matters, and perhaps one of the best ways to send a powerful and meaningful one to all is through a thoughtful mission statement that sticks. Your organization’s mission statement should:

Unite the company toward a common goal

One crucial benefit of a good mission statement is its ability to get everyone on the same page internally. The primary purpose of your organization should be carefully reflected in the diction used within the statement, and it should also be readily available to employees, especially those who interact with customers on a daily basis. Another important thing to do is to welcome feedback from all of your staff regarding the message. This helps to ensure that everyone is onboard, ready to start collectively moving in the direction that company leadership has outlined. Requesting input can even foster more effective collaboration amongst your personnel once the statement’s concept has been established.

Provide an accurate, professional description of your corporate identity to customers

Start with an identification process that considers everything your organization does, and then try to whittle it down into a few simple statements. What is your corporate identity? Asking this question first can help your team pinpoint the sheer scope of everything your company hopes to provide to its customers, and then find greater clarity when going about formulating the best way to convey that to them.

Express the values that your organization upholds in a concise but powerful manner

Above anything else, make sure your team’s mission statement encompasses your business’s key principles and ethics points. However, try to keep brevity and consistency in mind when beginning to compose the statement, especially when including your company’s values. Too many words or unrelated ideas can be confusing, defeating the purpose of having a mission statement in the first place. Lastly, verify that the message passes compliance with any and all branding guidelines as a final litmus test before publishing. With these tips in mind, feel free to craft a renewed mission statement that offers a fresh new perspective and refocused company vision for your team heading into the second half of the year.

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07.24
2019

The Customization Abilities of Encore

Actsoft’s premier mobile resource management solution, Encore, offers multiple customization options, allowing users to craft a version of it that works best for their business practices. Three of the most powerful customizations possible with Encore are being able to brand the application to your business, choose certain modules over others, and run selected reports that have specialized data sets.

Branding

Make our solution truly yours by altering its look and feel to fit your business’s brand. Select different color schemes for your interface and easily import your company’s logo into the application to integrate Encore with your business’s message and existing employee workflows. Having an application that’s in compliance with your company’s brand can also help staff become acclimated with the solution more expediently.

Module Customization

Encore gives companies the ability to choose only the features they can benefit from the most with module customization. With options for Timekeeping, Wireless Forms, GPS Tracking, Job Dispatching, and more, Encore helps your team improve upon the biggest weaknesses in your mobile workforce’s operations, ensuring you’re only paying for the capabilities you need.

“Companies today are looking for an adjustable, bespoke business application like Encore,” said Xavier Charles, Actsoft’s director of marketing. “Encore is built in a modular format, allowing organizations to truly tailor the solution’s features strictly to what their businesses require and nothing they don’t. While many other solutions offer too many unnecessary features at too high of a price, our affordable-but-powerful solution puts the business owner in control by letting them customize its functionalities to their company’s specific needs.”

Custom Reporting

Focus solely on the metrics that you need and nothing else using Custom Reporting. Having to sift through irrelevant information while reviewing generalized reports can slow down productivity for your team, make it harder to pinpoint analytics that directly impact revenue, and drain bandwidth; Custom Reporting eliminates these issues by allowing your admins to send reports to selected individuals and tailor them to only include key data points.

Encore’s customization abilities work to make versatility achievable for your workforce. Contact us today to find out more about how your organization can gain benefits like increased revenue, more informed decision-making, and streamlined productivity using the power of our ultra-tailorable solution.

Have any questions on how Actsoft can help you?

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06.18
2019

Ways to Enhance Your Company’s Brand

One of the most effective ways to increase customer loyalty is to focus on enhancing your organization’s brand. However, developing a powerful name in your respective market can be challenging to do when you’re just starting out, and even once your company has achieved this, it’s still a constant process to maintain.

Every aspect of your business should be optimized to help you effectively address the needs of your customers. Here are a few tips to help your company do just that, and craft a sterling brand at the same time.

Redefine your company’s mission

If it’s been a while since your organization has realigned its focus and business strategy, you may want to think about giving it some attention. As the market is constantly changing, it’s important to take note of any changes in interest by your target customer base, and tailor your business practices to meet their new needs. Redefining goals also helps to unify your team and give them a clearer understanding of what new strategies they can implement to better address customer requests.

Focus on timely and attentive customer care

Build a brand backed by an excellent reputation to foster repeat business. Delivering timely, attentive service remains one of the best ways to retain customer loyalty, garner new opportunities, and build up a quality standing in the market, so make sure that the positive experiences of your clientele are highly emphasized. Highlighting these will allow your company to generate a brand that has the wellbeing of customers as its top priority.

Consider a brand makeover

If your business’s logos, color schemes, or overall visual representations to customers are outdated, you could be falling behind your competition. Brand makeovers serve as adaptations to the marketplace of the 21st century; stay relevant by ensuring that your organization’s appearance reflects both modernity and reliability to its prospective customers.

Just like these tips can help you enhance your company’s brand, Actsoft solutions can assist your organization with increasing its performance. You can even customize your Actsoft application to include attributes of your brand such as updated logos and color palettes to truly drive home your message. Use our solutions today to improve punctuality, efficiency, and productivity across your entire workforce, boosting the potency of your brand in the process.

Have any questions on how Actsoft can help you?

Call (888) 732-6638 or Receive a Live Webinar